Books Similar to Essentials Of Health Care Marketing

Are you interested in finding books similar to Essentials Of Health Care Marketing by Eric N. Berkowitz? Essentials Of Health Care Marketing can best be described as follows: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market..

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Books Similar to Essentials Of Health Care Marketing

1. Essentials Of Health Care Marketing by author Eric N. Berkowitz.
Description: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.

2. Cases In Health Care Marketing by author John L. Fortenberry Jr..
Description: Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.

3. The Strategic Management of Health Care Organizations by author Peter M. Ginter.
Description: A structured strategic management approach is whats needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own.

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